Rebranding for a company that provides
social and medical services “Home Assistent”
2022
The rebranding of the "Home Assistant" company, which provides social and medical services, is a crucial step in elevating the brand's image and increasing its reach. The rebranding process focuses on creating a new visual identity that communicates the brand's values and services to its target audience effectively.

The new visual identity should be simple yet memorable, with a color palette that evokes a sense of warmth, comfort, and trust. The use of earthy tones such as green and beige, combined with gold, can help convey a sense of calmness and security.

The new logo design is modern, simple, and recognisable, featuring a simplified icon that represents the company's values and services.

The rebranding of "Home Assistant" is a strategic move that will help the company better position itself in the market, and appeal to a wider range of audiences. The new branding communicates the company's values, services, and commitment to providing quality care, resulting in increased brand recognition, customer loyalty, and ultimately, business growth.